• Baby soothed by parent’s movements, closeness and heartbeat
• Wearer can maintain visual contact with the baby at all times for extrareassurance in those first formative months
• Bonding is increased between parent and child
• Baby is better stimulated having a greater awareness and interaction with the world around them
• Reduced bouts of crying and so less stress for parent and child
• Keeps parent’s hands free for other day to day tasks
• Ideal for use skin-to-skin contact, keeping baby warm and establishing breastfeeding