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Why organic cotton

We discovered that although cotton feels natural and pure, it is a crop that has become more and more dependent on industrial forming techniques, which rely on pesticides, fertilisers and genetic crop modification. these aren’t so good for our health or our environment.

So what makes and organic cotton crop? Well, it is simply cotton grown without the help of all those chemicals, and where farmers place an emphasis on enrichment of the soil and other low impact techniques.

Organic cotton is as soft, durable and wonderful to wear as other cottons, but reduces your exposure to the chemicals that other cotton products bring with them, great news for new babies, with thinner more delicate skin than you and I.